A Little More About Me
Born in Lagos, Nigeria, and raised in the DC Metro Area, I have enjoyed over a decade of using my talent to serve spaces that aim to right the wrongs in the world. A Newhouse School of Public Communications graduate, I ran boutique creative studio called Fufu and Grits where I produced thoughtful strategy, design, and production to connect the shared human experience of the Black diaspora and others in traditionally marginalized communities.
I'm a creative soul with a passion for weaving words into engaging stories and compelling content. With a background steeped in multimedia production, I've honed my craft to not only captivate audiences but also drive meaningful conversations. My goal is to create content that not only speaks to audiences but also empowers and inspires.
MY Process
(Most of the time)
Curiosity and Discovery
I usually start by exploring and identifying the right questions. This phase focuses on understanding the creative challenge thoroughly, ensuring the foundation for solving the correct problem is set.
Creative workshops
Then I transition into a phase of collective brainstorming, where I design and facilitate a workshop for myself or with a team to collaborate, explore, and refine ideas. This step emphasizes the importance of varied perspectives to innovate and minimize conformity.
IDEATE and Create
With a clear direction established, this phase is dedicated to turning concepts into tangible outcomes. It encompasses research, art direction, and creative execution, transforming ideas into reality.
Reflection
I conclude with a reflective review of the project's outcomes, challenges, and learnings. This phase is key to identifying opportunities for growth and setting the stage for continuous improvement in future projects.
SKILLS
Design and Creativity
Graphic Design
Digital Design
Identity Design
Writing and Storytelling
Creative Writing
Screenwriting
Workshop Design
Workshop Facilitation
Branding and Strategy
Brand Strategy
Design Thinking
Human-Centered Design
Project and People Management
Project Management
Parenting***
Video Production
Videography
Video Editing
Directing
EXPERIENCE
Fufu and Grits, Founder
December 2020 — Present
I founded Fufu and Grits to elevate Black experiences and foster the connection of Black cultures and those who value Black creativity and representation in all their uplifting forms. I lead a creative team on client projects as they come. Additionally, I work on the creative development of the studio. I also develop and manage the brand narrative, messaging, creative campaigns, and internal projects.
Grassroots Law Project, Creative Director
June 2020 — December 2020
I collaborated with organizational leadership to rebrand the organization. I created and facilitated workshops to help leadership refine the purpose so the rebranding efforts were strategic. I also led the creative and communications team in developing and maintaining integrated marketing communications across social media and email channels. Additionally, I coordinated the video production of on-the-ground actions and interviews with family members of those who were victims of police brutality.
Bernie 2020, Media Producer
April 2019 — April 2020
I combined my journalism education and multimedia skills to produce short documentary-style digital ads for Bernie Sanders' 2020 presidential campaign. In addition, I helped develop the campaign headquarters studio and assisted in developing the campaign podcast. I traveled across the country, interviewing, filming, and capturing Black people's and others' stories in traditionally marginalized communities. I took a particular interest in elevating these stories during the campaign trail.